The way you present a new product to your target audience – members of the press, key influencers or direct customers – is tremendously important. This is because it is going to be the first experience that your target audience has with your brand new product. When done in an innovative and thoughtful manner, a product launch event builds relationship, provides context and successfully communicates the brand and values of the product.
To help you trump the challenges of launching a new product, given are a few creative and superb ideas that you can implement for your next launch.
# Introduce a teaser campaign on popular social media networks
Attracting as much attention as possible is the ultimate aim of product launches. However, you will want to achieve this with as much time and effort as necessary. So, before the actual event, extensively make the maximum use of social media platforms, such as Twitter, Facebook and Instagram by creating a teaser campaign. In this way, you will be informing a large audience base that something sensational is going to happen soon and make then curious for more.
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